Although the relationship between styles of learning and reference service has been taken for granted within the profession, there has been little empirical research that directly links individual learning styles to optimal reference behaviors. This paper is a call for such research, and illustrates the importance of understanding the relationship between individual learning styles and reference service by discussing five of Gardner's styles of learning that are especially important within the reference service context--kinesthetic, visual, auditory, intrapersonal, and interpersonal.