Contemporary discourse on the changed role of the Dean of an academic institution underscores the importance of aligning Faculty goals and objectives with the institution's vision and mission. This article focuses on the dean as an academic leader charged with the responsibility of shaping the character of the Faculty within a results-driven context, with limited discretion and/or resources. The purpose is to share views and experiences in charting and directing the course of the Faculty in the absence of shared vision and mission at institutional level. The article will also recommend strategies for helping academic line managers at departmental level stay focused in an effort to contribute toward the realisation of a faculty's vision and goals. The significance of strategic and participative leadership in ensuring faculty ownership of the developed faculty strategy cannot be overemphasised.