In this article, the Eco Challenge race video is presented as a teaching tool for facilitating theory-based discussion and application in organizational behavior (OB) courses. Before discussing the intricacies of the video series itself, the authors present a pedagogically based rationale for using reality TV-based video segments in a classroom setting. They then describe the Eco Challenge race series, with an overview of how it is used to facilitate application of course concepts, encourage attention and interest in the course, and provide a frame of reference for other experiential activities and assessment in the course. Readers are encouraged to use this video as a semester-long teaching tool. To assist in this regard, readers are provided with a template for using the Eco Challenge video with a variety of OB topic areas, a list of the potential limitations of this teaching method, and sample discussion and assessment questions.