Virtual Reality (VR) is primarily a visual technology. Elements such as haptics (touch feedback) and sound can augment an experience, but the visual cues are the prime driver of what an audience will experience from a VR presentation. At its inception in 2001 the Centre for Advanced Visualization (CFAV) at Niagara College of Arts and Technology was equipped with state-of-the-art VR technology. The computer, screen and sound system were all arranged into a "Reality Centre" (RC). The reality centre was an SGI concept that saw VR being used in order to bring disparate groups of engineers together on a project so that they could talk together while they explored their data using VR technology. CFAV's first big project involved the Peace Bridge between Fort Erie and Buffalo. The target was to build a model of Fort Erie and Buffalo with sufficient detail that lay-people would be able to evaluate any new bridges, or proposed changes to the old bridge. CFAV's engagement in the Peace Bridge project introduced the facility to a new kind of partner, the land use planner. A land use planner is an engineer or architect, etc. who must explain their intent or changes to a public site or piece of infrastructure to the public. CFAV's technology has now changed to the extent that it uses conventional modeling tools and off-the-shelf technology to produce its presentations.