The quality of superintendent-school board relationships has a direct impact on the success of any school system through the power of good public relations. The traditional roles of superintendents and school boards and the artificial division of labor between the two no longer serve our school systems well. In this article, I apply a model of high-impact board governance from a study of nonprofit organizations to school superintendents and their school boards. The model emphasizes ways of improving public relations and support for public schools.