Peer reviewed
Direct linkERIC Number: EJ845642
Record Type: Journal
Publication Date: 2003
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Available Date: N/A
A, B, CD, DVD: Marketing Higher Education to the Millennial Generation
Furbeck, Lee F.; Harding, Marc L.; Wohlgemuth, Darin R.; Bousquet, David R.
Journal of Marketing for Higher Education, v13 n1-2 p17-31 2003
Based on compelling financial and strategic reasons, Iowa State University replaced its paper viewbook with a CD-ROM digital viewbook following the Fall 1998 recruiting cycle. The first interactive DVD viewbook debuted for the Fall 2003 recruiting cycle, following a qualitative research study designed to gauge the effectiveness of the medium. (Contains 2 notes.)
Descriptors: State Universities, Land Grant Universities, Student Recruitment, Video Technology, Multimedia Materials, Marketing, Focus Groups, College Students, Student Attitudes
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Iowa
Grant or Contract Numbers: N/A
Author Affiliations: N/A
