In many ways, unified communications (UC) is the Holy Grail in the world of campus telecommunications; everybody wants it, yet the phrase means something different to everyone. "Campus Technology" (CT) tackled this subject in the recent webinar sponsored by Applied Voice & Speech Technologies (AVST), "Ten Steps for Building an Affordable, Reliable Unified Communications Infrastructure". In it, AVST President and CEO Hardy Myers spoke with CT Senior Contributing Editor Matt Villano about the process and challenges of building UC in higher education. This paper presents the highlights of their exchange, which could apply to any consideration of UC-AVST or otherwise.