Conventional teaching of Traditional Chinese Medicine (TCM) is highly teacher-centered, in line with traditional views of the teacher as "master". This article focuses on how modern teaching concepts and technologies can enhance the teaching of TCM in Hong Kong, a city noted for a culture where "East meets West." The project described in this article concerns the development and use of a media-rich collection of electronic cases (eCases) for TCM students at The Chinese University of Hong Kong. Initially, the applicability of interactive teaching and learning strategies in TCM were explored in order to refine the design of the eCases. Detailed evaluations (student surveys and expert reviews) confirmed expected learning benefits and provided ideas for further enhancement. The findings are positive, suggesting that teachers and students welcome this innovation. "New" concepts and "old" subjects are not necessarily incompatible. (Contains 2 tables.)