Recently, these authors had the opportunity to present "IT and Educational Technology: What's Pedagogy Got to Do With IT?" at the 2006 EDUCAUSE Midwest Regional Conference. The presentation addressed IT staff as teachers of pedagogy--not just trainers of how to use a tool--and how this change came about. The authors thought that the topic would capture the attention of many people in higher education, but they had no idea just how interested they would be. The presentation generated numerous questions and stimulated many conversations for the duration of the conference. The topic centered on three issues: (1) Recognizing the need for IT staff to teach both the mechanical skills of using an educational technology tool and its pedagogical uses; (2) Gaining acceptance of IT staff as teachers of pedagogy; and (3) Measuring acceptance of IT staff as teachers of pedagogy. The presentation detailed the authors' solutions to these issues and included recommendations for IT departments at other universities. (Contains 3 endnotes.)