There are differing ideas, even among leaders in the field of library media, about what the focus of a definitive library media program should be. The one key concept, however, that emerges is that leadership is integral to the success of the library media specialist and the library media program. Successful advocating for the library media program, as well as learning about community patrons and the profession, requires library media specialists to understand the following concepts: (1) How leadership applies to a school library media program; (2) What leadership qualities are necessary; (3) What the essential keys are to becoming an accomplished leader; and (4) What is at stake. This article presents the important characteristics for library media specialists to be effective leaders. (Contains 3 resources.)