A "culture of evidence": The term gets tossed around mightily in higher education these days. But what does it mean? Is it just another catchphrase, or is there a chance that the concept--if realized through to implementation at colleges and universities across the nation--has the potential to change higher education as one knows it? Simply put, a culture of evidence is "the outcome of a deliberate strategy to make decisions through the analysis of data". A culture of evidence cannot be forced and it is not something that is implemented. What's more (and as most higher education leaders know), the culture of an institution does not change overnight; and it certainly does not change without strong leadership and the right tools in place within the organization. Business intelligence (BI) solutions are designed to provide the tools to extract and "surface" data from operational systems and help decision-makers spot trends and make informed decisions. While the tools have proved essential, in and of themselves they do not constitute a culture of evidence--they can, however, form the foundation upon which that culture can be born. A culture of evidence takes time to develop, and must be nurtured. BI methods and tools, when properly deployed, will help enable the environment from which this culture can emerge. This article shows how to move one's campus to a truly "evidence-centric" model.