Along with the rest of the education sector universities have been encouraged to develop strategies for educational improvement. The strategies that have emerged have been heavily influenced by the policies and priorities of the government and government agencies, such as the Quality Assurance Agency and the Higher Education Funding Council, and the targets set as a consequence of these policies and priorities. The government's emphasis has been on such things as fitness for purpose and value for money, whilst at the same time demanding high standards of quality assurance and widening participation. To what extent are the demands for educational improvement and the approach to this taken by the post-1992 university sector justified or supported by the current research in this area? It is the conclusion of this article that there is a paucity of directly relevant research, but that the research that does apply indicates that the sector needs to rethink its approach to educational improvement if it wishes to avoid the impoverishment of the education it provides.