As schools continue to invest resources into the integration of Information Communication Technologies (ICTs), many are also utilizing the Internet as a medium for promoting and marketing their facilities and educational programs to prospective families. Tailored and personalised school websites provide a wide range of information for members of the school community and for any interested members of the public. As a preliminary stage of a larger scale research project, guidelines and evaluation criteria have been formulated to determine if website content and design can be used as an indicator of either novice or expert ICT leadership within a school, and in addition if it reflects the level of ICT integration.