Principals want teachers to do more than profess high expectations for their students. Principals want teachers to have the knowledge and skills to realize their expectations for students by using strategies that increase students' attention to their achievement and responsibilities for learning. Current expectancy literature states that teachers who hold high expectations for students: (1) Explicitly state their expectations for achievement to students; (2) Spend equal amounts of time interacting with high- and low-achieving students; and (3) Teach students about the relationship between effort and achievement and about what it means to be smart in their classes. This article cites the three key messages that must be conveyed to students. It also describes several strategies that teachers must employ when they communicate their expectations to students. (Contains 3 figures.)