The contribution that physical education (PE) and school sport can make to a child's development has long been known. Aspects such as becoming physically fit and healthy, demonstrating safe practice, achieving personal and team goals and working with the wider community are just some of an extensive list of opportunities that engagement in school-based physical activity can offer. In the light of such a contribution, this paper examines the ways in which PE and school sport can most effectively meet the national outcomes for "Every Child Matters". Extensive links and benefits are made apparent but concern is also drawn to potential opportunities remaining unfulfilled.