Objectives: To assess sex/race differences on psychosocial correlates of physical activity among college students. Methods: Survey research protocol. Results: Students (n = 636) exercised an average of 3.5 days per week, with black females being the least active. Across subgroups, health/fitness was rated as the most important motive for exercise, followed by appearance and mental health. Of the correlates, enjoyment and the use of self-management strategies were most strongly associated with activity level. Only 40% were aware that adults should accumulate 30 minutes of moderate-intensity physical activity on most days (i.e., 5) of the week for health benefits. Conclusions: Findings highlight the importance of teaching self-management skills and fostering exercise enjoyment in health promotion programs for college students.