Regardless of whether an institution is a reluctant passenger on the racing technology train or itching to throw another shovel of coal on the fire, continuing advancements in technology make it a formidable factor in life on college campuses today. While students are updating their most recent social networking sites, faculty, staff, and administrators are using the latest technology to do everything from managing preenrollment student contacts to increasing collaboration among academic and student affairs colleagues. Using technology to achieve institutional goals allows student services professionals to streamline administrative processes while providing student centered services. Florida International University (FIU), a public four-year university in Miami, Florida, uses Web-based resources in its enrollment processes, to communicate in real time with potential students, and to assess the effectiveness of its Web site content. In this article, the authors use examples from FIU and other higher education institutions to illustrate the possibilities of using technology to meet institutional needs. (Contains 3 figures.)