In this article we report on the results of an evaluation of a two-tiered strategic approach to the development of sessional teaching staff in one Australian university. Analysis of the data reveals a tension between the institutional imperatives underpinning the strategy and its local implementations. This tension ultimately undermines the effectiveness of such development strategies. We identify and describe various dimensions of this tension and its impact on programme quality and effectiveness and make recommendations for future strategic initiatives and their implementations. (Contains 7 tables, 3 figures and 1 note.)