In this article, the author calls for a "campaign" because she believes there is a need to build upon the successes of diversity initiatives with renewed commitment, in much the same way as capital campaigns build upon past successes and refocus campuses on their work. Just as a capital campaign invests in financial stability by stimulating commitment to the future of the institution, a "corporate campaign for diversity" also would invest in a particular vision for an institution. And just as there is never a final capital campaign in the life of a college or university, a corporate campaign for diversity would remind that, at this moment in history, the work is far from done. Diversity work requires a cycle of recommitment and planning that includes, every so many years, a campaign that takes stock of the work currently being done, builds on its successes, and focuses on the horizon of new and more ambitious goals.