Throughout much of northeast Thailand (Isan), Lao is the dominant local language. Today, however, central and official Thai is rapidly becoming the dominant language throughout Isan. It is feared that Thailand may become monocultured and its citizens may lose their diversity in languages and culture. In this article, the author describes a research project she conducted to engender pride in local language and culture among Thai children through storytelling. Children were tested on their knowledge of local dialects and folk literature. They were then exposed to storytelling demonstrations of local stories performed by university students. Teachers were given a short workshop in the use of storytelling in the classroom and encouraged to continue sharing local folktales with these children. In the author's visit the following year, the children were tested once again on their knowledge of local dialects and folk literature. In a further stage of the project, four activities became annual events: (1) Storytelling camp leader workshop; (2) Summer storytelling camp for elementary school parents and children; (3) Storytelling workshop for teachers, educators, and interested individuals nationwide; and (4) Tellabration, a celebration of storytelling around the world. Successes, failures, and suggestions for future cultural challenges are discussed. (Contains 1 table.)