We provide an analysis of some recent widening participation literature concerning the barriers preventing non-traditional students accessing higher education. This literature criticizes higher education institutions and staff, opening up the academics' attitudes and skills to inquiry. We follow the genesis of four themes in the literature and these are visited in turn to provide substantive arguments. Students' accounts of their experiences are taken as if they were a systematic analysis of higher education institutions and result in an individualistic analysis of the problems related to access and progression. Beck described such assumptions and devices as individualization. We question the use of such pervasive individualism in the widening participation debate.