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ERIC Number: EJ819040
Record Type: Journal
Publication Date: 2008-Oct-15
Pages: 4
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0363-0277
EISSN: N/A
Available Date: N/A
Finding the Underserved
Futterman, Marc
Library Journal, v133 n17 p42-45 Oct 2008
The heart of the public library mission is to provide service to the entire community and serve the underserved. But how does a library identify the people it is not reaching, where they live, and what they need? And what does it mean for a library's services if in its community the underserved are not also underprivileged? Contrary to popular belief, in a surprising number of communities the upwardly mobile middle and upper-middle classes are underserved. This creates a marginalized library with eroding support. In this article, the author explains how market segmentation can help librarians in identifying their underserved populations.
Reed Business Information. 360 Park Avenue South, New York, NY 10010. Tel: 646-746-6819; Fax: 646-746-6734; e-mail: ljinfo@reedbusiness.com; Web site: http://www.libraryjournal.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A