College students have changed dramatically, and the skills needed for productive employment have changed as well. But colleges and universities have been slow to respond, often innovating in only small ways while leaving the core practices of undergraduate education the same. This article examines the barriers to transformational change in higher education in five categories: structure, information, incentives, finance, and culture. It suggests that the initial approach to overcoming these barriers involves generating better information in the form of feedback concerning student learning processes and outcomes.