This research note discusses a current project that aims to develop an understanding of influences on the continuing professional development practices of academics (academic development) working in higher education in England. In this piece, the author outlines the research, its theoretical basis and key concerns before concluding by inviting readers to contact her with comments and views on the issues raised. The research sets out to offer insight into the views and perspectives of academics, with regard to continuing professional development, with the intention that this knowledge will inform the way in which higher education institutions enable effective professional development across academic staff (faculty). In order to develop an understanding of the social world of academia, a qualitative, comparative, multiple, evaluative case-study approach is being taken, through narrative semi-structured interviews and documentary analysis. (Contains 1 figure.)