Since the mid-1990s, social norms theory has become prevalent in student development literature and research. Subsequently, social norms interventions to change student behavior have spread across campuses nationwide through marketing campaigns. Theorists and practitioners have applied the social norms approach to primarily health-related student behaviors such as drinking, smoking, violence prevention, and sexual assault. While documented social norms interventions have changed attitudes and behaviors of varying kinds, significant research into its impact on students' academic behaviors and attitudes has not been completed. This article was written to start a conversation about the potential applications of the social norms approach to academic advising.