ERIC Number: EJ808115
Record Type: Journal
Publication Date: 2005
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0271-9517
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Available Date: N/A
Potential Applications of Social Norms Theory to Academic Advising
Demetriou, Cynthia
NACADA Journal, v25 n2 p49-56 Fall 2005
Since the mid-1990s, social norms theory has become prevalent in student development literature and research. Subsequently, social norms interventions to change student behavior have spread across campuses nationwide through marketing campaigns. Theorists and practitioners have applied the social norms approach to primarily health-related student behaviors such as drinking, smoking, violence prevention, and sexual assault. While documented social norms interventions have changed attitudes and behaviors of varying kinds, significant research into its impact on students' academic behaviors and attitudes has not been completed. This article was written to start a conversation about the potential applications of the social norms approach to academic advising.
Descriptors: Student Behavior, Prevention, Student Development, Behavior Standards, Social Theories, Academic Advising, Faculty Advisers, Student Personnel Services, Student Personnel Workers, Health Behavior, Violence, Intervention, Social Behavior
National Academic Advising Association. NACADA Executive Office, Kansas State University, 2323 Anderson Avenue Suite 225, Manhattan, KS 66502-2912. Tel: 785-532-5717; Fax: 785-532-7732; e-mail: nacada@ksu.edu; Web site: http://www.nacada.ksu.edu
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A