American colleges are undergoing a striking gender shift. In 2015 the average college graduating class will be 60-percent female, according to the U.S. Education Department. It appears that the stark gender imbalances in American colleges nowadays is acting as an accelerant on the hookup culture among students. As a result of the rising gender imbalances, the university has become "female centric." But while women may run the clubs, dominate in classes, and generally define the character of the university, the law of supply and demand rules the social scene. That's why the women are both competitive in seeking men and submissive in lowering their standards.