Purpose: Parent satisfaction with their children's school is an important issue in today's competitive educational environment characterized by school choice and government standards; however, few empirical studies address school satisfaction similarities and differences among parents from different ethnic groups. The purpose of this paper is to determine empirically similarities as well as differences in the factors important to parents from different ethnic backgrounds. Design/methodology/approach: This article presents a conceptual model of parent satisfaction with schools that was derived from the literature as well as researchers at the Harris Interactive Poll Organization. The article reports the findings from a survey of 27,605 African-American, Asian, Caucasian, and Hispanic parents from 121 schools in 27 school districts across the US. Regression analyses identified factors that contribute to overall school satisfaction among the ethnic groups. Findings: Ethnic parental groups share attributes with respect to school satisfaction; however, the importance groups place on such school characteristics as parental involvement, school administration, and technology varies. Across ethnic groups, parents' school satisfaction was influenced most by their rating of school safety, followed by the school budget and teacher effectiveness. Factors more proximal to children's school experience (e.g. safety, teachers, and facilities) had greater influence on parents' school satisfaction than factors of lesser proximity (e.g. district administration). Originality/value: The study furthers our understanding of parent's school satisfaction with their children's schools, especially with respect to ethnicity. The study findings have practical implications for school administrators who must first understand parents' school satisfaction across and among ethnic groups, set priorities, and take action to increase parent school satisfaction. (Contains 5 tables and 1 figure.)