The purpose of writing a charter is to show adult learners that the people providing learning for them are willing to sign up publicly to a statement of their entitlement to the very best quality of information, guidance, teaching and support--and not only to sign up to it, but to be ready to be called to account if they do not live up to the standards described. This article reports how County Durham recently launched a charter developed in consultation with adult learners. The charter is written in straightforward, jargon-free language and contains photographs of the learners who took part in the consultation event in July last year.