In the last 20 years, the Internet has evolved from simply conveying text and then still photographs and music to the present-day medium in which individuals are contributors and consumers of a nearly infinite number of professional and do-it-yourself videos. In this dynamic environment, new generations of Internet users are streaming video and downloading gigabytes of video. The easy creation and downloading of media-rich vehicles on the Web creates significant opportunities for academic programs seeking exciting and cost-effective ways to communicate about their programs to a wide and diverse audience. This article describes the successful efforts of the Xavier Entrepreneurial Center (XEC) in using online videos to promote the effectiveness of its programs as well as the lessons they learned about producing online videos.