ERIC Number: EJ798283
Record Type: Journal
Publication Date: 2005
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1080-5699
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Available Date: N/A
Communication Instruction in a Mature Institutional Partnership: An Examination of Evolving Methods
Thomas, Martha Wetterhall; Hardy, Samuel B., IV
Business Communication Quarterly, v68 n2 p197-208 2005
Since 1994, the University of South Carolina at Columbia and the Wirtschaftsuniversitat Wien (Vienna University of Economics and Business Administration) have offered a joint master's degree in international business. Communication instruction was initially a stable component of the program, with a week-long course at the beginning and a report-writing workshop at the end, followed by individual instruction in preparing deliverables for a consulting field project. Since the field projects were phased out in 2003, students continue to receive the one-week communication course in Vienna; after that, they have voluntary access to individual instruction from the Center for Business Communication at the University of South Carolina and exposure to in-class communication workshops as scheduled by faculty across the business disciplines. Although student feedback is positive, these instructional methods currently lack consistency. To achieve such consistency, a communication center can help to integrate instruction within MBA programs through communication intensive courses, writing studios, or a communication capstone course.
Descriptors: Business Administration Education, Business Communication, International Trade, Writing Workshops, Individual Instruction, Teaching Methods, Content Area Writing, Partnerships in Education, International Educational Exchange, Research and Development Centers, Instructional Development, Program Effectiveness, Masters Programs
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Austria (Vienna); South Carolina
Grant or Contract Numbers: N/A
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