These are challenging times for education. The public holds schools and teachers more accountable for student learning, as demonstrated by everyone's expectations for stronger student performances on standardized tests and higher graduation rates. Unfortunately, the increased emphasis on reading, mathematics, and science to prepare students for a global, technological, and information-based marketplace seems to relegate the general well-being of students to a low educational priority. Because of teachers' influential role in the lives of young people, the public expects teachers to display behaviors reflective of moral virtues, such as fairness and honesty, and to adhere to professional codes of conduct. The theoretical construct of this article is that teachers can and should serve as role models who teach character and moral virtues. Here, the author suggests that integrity is the bedrock value; discusses the virtues of honesty, trust, fairness, respect, and responsibility; and provides applications that can guide the actions of teachers as they serve as role models teaching character and moral virtues. She then gives recommendations for teaching students how to reason morally, which will help teachers to model for students how to live a life of character based on moral virtues.