Examined in this article is whether it is ethical for health educators to try to change the health behaviors of people who are informed about the risks of engaging in an unhealthy behavior, have the skills and confidence to change the behavior, but nevertheless choose not to change. Questions are raised about whether interventions for such precontemplators are manipulative and incompatible with the ethical principle of individual autonomy and whether health educators who attempt to change the behaviors of these precontemplators violate the "Code of Ethics" for the Health Education Profession. The article concludes with the argument that health educators violate the "Code of Ethics" if they knowingly subject informed, efficacious people who have decided not to change to interventions designed to promote change.