Most people would probably agree that participation in quality youth programs and neighborhood-based, informal relationships and opportunities is a good thing for young people. The problem is that not nearly enough children and youth are engaged in these growth-enhancing opportunities. What can educators learn from young people about designing captivating opportunities for positive youth development? How can the unique expertise and perspectives of young people be unleashed to create effective marketing strategies to increase the interest and participation of their peers in these programs and relationships? These are the fundamental questions, the common threads that wind through the journey described in this article. The journey begins with focus groups with young people in rural, suburban, and urban communities in Minnesota, then moves to two youth community-mapping projects in which young people interviewed other youth in their community. These experiences led finally to a pilot project that moves beyond issues of supply and access to a social marketing project designed by and for young people. (Contains 1 figure, 2 table, 1 exhibit, and 12 notes.)