Some construction projects that colleges and universities have recently undertaken--residence halls, dining halls, student centers, athletic and recreation centers--have attracted significant criticism. Critics have taken issue with the proliferation and design of buildings intended to structure the use of students' free time and attract prospective students, citing them as examples of the heightening pressure to market institutions and of the coddling of the current generation of college students. In this article, the author argues how these buildings are being erected not to entice and spoil students but because they have positive effect on student involvement and learning and often contribute to the development of a sense of community on campus. (Contains 6 notes and 3 resources.)