Due to time constraints and other factors, college educators who wish to create a more collegial atmosphere are often frustrated by what appears to be a lack of openness to change in higher education. It is easy to feel thwarted when one's diligent efforts to persuade institutional leaders to become more flexible and collegial are unsuccessful. What if there were an alternative to persuading institutional leaders to make formal changes in the organization? What if another way to promote collegiality existed? What if administrators, faculty, academic and student affairs staff, and students were able to create collegial spaces by themselves? The authors' experience shows that the "social movement approach" to change might just be that alternative. Social movements abandon the logic of the formal organization--its rules, roles, and relationships--and its emphasis on preserving stability through hierarchical power. Instead, social movements rely on the informal power of flexible networks that gain momentum through their committed members. This alternative logic means abandoning the prevailing logic of "power over," and then imagining and enacting an alternative logic--"power with." In other words, to lead change at institutions, one has to start not with formal power, but with passion. One just has to find a few others who care about the same thing. Together, they will figure out what their first step is, then the next, then the next. This article also describes how a colloquy exemplifies the social movement approach to organizational change. (Contains 19 notes.)