The Texas legislature passed the Top 10% Law in 1996 guaranteeing automatic admission to any Texas public college or university for seniors who graduate in the top decile of their high school class. Using data on a representative sample of seniors (N = 12,029) enrolled in 96 Texas public high schools, we examine whether and how this law affects the educational aspirations and expectations of graduating seniors, as well as whether they apply to college. Hierarchical generalized linear models demonstrate that the knowledge of a percent plan has played an important role in raising the sights of students who might not otherwise consider college. This effect is particularly pronounced for minority students, although peer, family and high school context play pivotal roles. (Contains 4 tables and 13 notes.)