Weblog technology is an alternative medium to deliver the case-based method of learning business concepts. The social nature of this technology can potentially promote active learning and enhance analytical ability of students. The present research investigates the primary factors contributing to the adoption of Weblog technology by students to learn business cases. A theoretical framework is proposed to address this issue based on the Unified Theory of Acceptance and Use of Technology (UTAUT) theory. Statistical evidences show that three major factors can contribute to users' intention to adopt Weblogs: (a) performance expectancy, (b) effort expectancy, and (c) social influence. It is also found that behavioral intention is a significant antecedent to actual use of Weblogs to learn business cases. Implications of the results for educators as well as possible future research paths for researchers are also discussed. (Contains 1 figure and 6 tables.)