The need for more male role models in young boys' lives is one of the main reasons underpinning the call for more male teachers in primary schools. However, the exact responsibilities and attributes associated with the term "male role model" have yet to be clearly established. The purpose of this survey of 250 New Zealand primary school principals was to investigate the views of one major group of stakeholders to determine how principals defined male role models and what they considered the specific attributes of that role. The study found that the principals favoured men who exhibit a hegemonic masculinity couched in heterosexual, rugby-playing, "real men" attributes.