In this article, the authors introduce International Society for Technology in Education's (ISTE) Technology Facilitation (TF) and Technology Leadership (TL) standards and offer suggestions as to how these standards might be used to improve the performance and professional status of instructional technology specialists in the field. In fall 2001, ISTE partnered with the National Council for Accreditation of Teacher Education (NCATE) to publish the TF and the TL standards. The TF standards are designed for lead teachers or instructional technology specialists who facilitate technology integration at the building level. The TL standards are designed for PK-12 coordinators, specialists, or directors who lead technology programs at the district, regional, state, or national level. (Contains 1 resource.)