This article argues for the potential that email interviewing has as a qualitative method in educational research. The article draws on research that uses email as a way of generating online narratives in order to understand how academics construct their identities. In doing so, the article considers the challenges that email interviewing poses for researchers who might wish to use the method as a way of studying and understanding academics' lives, particularly the nature of "presentation" and "performance" that takes place with/in email narratives. Nonetheless, despite these challenges, the article concludes by recognising the possibilities the method has for increasing reflexivity by providing both the time and space for academics to construct, reflect upon and learn from their stories of experience. (Notes of guidance for conducting email interviews is appended.)