There is a curriculum ready, willing, and able to remedy the US' significant information literacy deficiency. So why doesn't anyone know about information literacy standards? In a recent editorial column by Carol Simpson, she offers three suggestions: (1) library media specialists are not doing a good job spreading the word; (2) The standards are not clear enough; and (3) Everyone has spent too much time complaining amongst themselves, and not enough time making a difference. In this article, the author examines each of these challenges, and offers specific ways in which library media specialists can not only promote information literacy standards, but improve school perceptions of their libraries and their expertise. A few simple changes may be all it takes to save a program.