In this article, the authors ask: What is the difference between an assumed image of empowerment and a "real" image of empowerment? How can feminist educators help students to tell the difference? What do the discourses of current third-wave feminism and postfeminism teach women about representation, empowerment, and their place in the realm of social action? To explore these questions, the authors discuss three products of mass media--the musician Pink, the Dove Campaign for Real Beauty, and the film "The Devil Wears Prada". In an attempt to better understand the relationship between young women and men and their own ability to effect change, they turn to these images of "strong" and "empowered" women. The depiction of women in each of these texts creates an interval where the relationship between personal empowerment and visibility via consumerism can be interrogated. What is regarded as a consumerism/activism split actually epitomizes the tension that manifests when the discourses of postfeminism and third-wave feminism become conflated. The authors suggest that teaching to the ideological conflicts that manifest within this convergence can serve to (re)engage students with the tenets and arguments of feminism. (Contains 2 notes.)