There are more similarities than differences among learning management system (LMS) software products. In a recent study, Carriere, Challborn, and Moore compared a variety of LMSs and went as far as to suggest that the only real differences between systems lie in marketing approaches. In addition, because LMSs have interchangeable parts, those wishing to introduce and integrate LMSs to their educational institution must focus less on which LMS to use and more on LMS adoption and implementation, or what the authors refer to as the "other side of the LMS." In this paper, the authors: (1) briefly differentiate between LMSs and content management systems (CMSs); (2) define the "other side of the LMS" in terms of adoption and implementation considerations; (3) discuss several factors that promote adoption and implementation of an LMS; and (4) suggest ways for change agents to navigate the often troubled waters of LMS adoption and implementation. (Contains 2 tables and 4 figures.)