The decisions evaluators make regarding how to work with teachers through the annual evaluation process can have a positive impact on teacher growth and student learning. In this article, the author examines the quality of feedback and how administrators use and provide this feedback to teachers through the evaluation process. What constitutes quality feedback? How does quality feedback support teachers' instruction? How can the supervision and evaluation process offer both teachers and administrators an opportunity to work together to improve student learning? The evaluation process should support the goal of maintaining a high level of quality instruction. In the end, the goal is to increase student learning by improving the effectiveness of teaching. (Contains 3 tables.)