Unfiltered--and some would say inaccurate--blogs are the Wild West of the Internet, where mostly young citizen journalists (more than half of all bloggers are under age 30) routinely ignore mainstream media niceties like fact checking, multiple sourcing, and balance. Conversational in tone, blogs represent a new and powerful form of special communication. Now, many school leaders are embracing blogging as a means of speaking with their communities on a more personal level. By humanizing school leaders, blogs offer parents, teachers, and other key community leaders a glimpse into how superintendents' minds work and what their values are. Superintendents also are using blogs and other online tools to rebuild trust by making district issues and decision making more transparent. Students, too, are warming to blogs, and schools must have policies and discipline codes governing student blogging.