ERIC Number: EJ768260
Record Type: Journal
Publication Date: 2006-Apr
Pages: 8
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1082-1651
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Available Date: N/A
Requisite Competencies and Skills for E-Merchandisers: Developing an Interdisciplinary Undergraduate Program
Crutsinger, Christy; Forney, Judith C.; Brandon, Lynn; Jackson, Renee S.
Journal of Family and Consumer Sciences, v98 n2 p81-88 Apr 2006
New career opportunities exist for family and consumer sciences (FCS)professionals as traditional formats for shopping service, and information transition to a virtual environment. The requisite competencies and skills necessary for effective online operations are identified. Interactions with industry personnel and supporting literature revealed six important concepts: e-merchandising strategies, consumer segmentation, design architecture, analytic aptitude, communication proficiency, and computer expertise. These competencies and related skills provided the framework for the development of an interdisciplinary undergraduate degree in e-merchandising. Recommendations for FCS program implementation are presented. (Contains 2 figures.)
Descriptors: Program Implementation, Employment Opportunities, Consumer Science, Education Work Relationship, Interdisciplinary Approach, Undergraduate Study, Career Development, Sales Occupations, Internet, Merchandising, Simulated Environment, Curriculum Development, Job Skills, Individual Characteristics, Problem Solving, Self Concept, Competence
American Association of Family and Consumer Sciences. 400 North Columbus Street Suite 202, Alexandria, VA 22314. Tel: 800-424-8080; Tel: 703-706-4600; Fax: 703-706-4663; e-mail: bookstore@aafcs.org; Web site: http://www.aafcs.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A