Although 80%-85% of high school graduates in Geneseo, Illinois intended to enroll in postsecondary institutions, only 30%-40% completed the ACT-recommended college core curriculum and even fewer (10%-12%) enrolled in credit-based transition programs, such as AP or dual or concurrent enrollment courses. Students were fulfilling the high school graduation requirements, but enrolling in rigorous courses was not a priority. In this article, the author describes how the Geneseo school district instituted 2010 Initiative, a multiyear plan for all students to graduate with college credit or a vocational certificate. The initiative includes the following features: (1) Opportunities for all high school students to graduate with college credits and/or a completed vocational program certificate by the year 2010; (2) High academic expectations for all students; (3) Vertical teaming of science, English, math, social science, foreign languages, and fine arts teachers; (4) Dual/concurrent enrollment courses and certificate training programs that emphasize core academics and vocational and technical courses; (5) More AP classes; (6) Community support for students' participation in college-level classes through internships and scholarships; and (7) Purposeful communication with parents and students concerning postsecondary and vocational planning beginning in middle school.