Handwritten notes, meeting for coffee, eye contact, a handshake, a smile--are these social practices of yesteryear, soon to be replaced by the "wall posts" and "pokes" of today's social networking technologies? Although advances in social networking technologies allow for new and perhaps more efficient means of learning and communicating, they also pose some significant challenges in higher education. For example, how can campus professionals, especially those in student and academic services, learn to use these technologies to think differently about communicating with students and about facilitating learning? What aspects of Facebook, YouTube, wikis, LiveJournal, Flickr, and MySpace.com might translate into new ways for creating better and more effective student and academic services? Should campus professionals capitalize on these technologies to gain the attention of students? From class lists and class schedules to placement services, judicial affairs, and e-learning, campus activities and services offer a host of possible areas in which the features of social networking technologies could play a key role. This article focuses on making connections--on the networking feature of these technologies. It describes how the University of Wisconsin-Madison uses these technologies as a way to build better relationships with its students and with personnel from disparate parts of the campus. (Contains 4 notes.)