In this age of greater school accountability, some the country's larger comprehensive high schools have lost their allure with the public. Because of significant achievement gaps between White and minority students, many of these schools have been blamed for not meeting the needs of poor and disadvantaged students. Detractors point out that these schools do not have high expectations for their students and, while some options may be available, students are not encouraged to take advantage of them. A quick assessment shows that none of this is true at Forest Hill. Forest Hill, which is located in the inner city of Jackson, Mississippi, is not a typical school. Although it is a comprehensive high school with 1,100 students, its profile is vastly different from suburban schools and it is unmistakably urban. In recent years, the school has experienced a significant demographic shift from middle-class White students to a current student population that is 90% Black with a large number of economically disadvantaged students. Unlike many other schools, as Forest Hill has become more urban, its focus on student achievement has not changed. Actively engaged, successful students are this school's standard. This article describes the strategies employed by Forest Hill in making itself personal and relevant and rigorous.