Just like an engaging teacher sets the pace for a conducive classroom learning environment, it is the library media specialist who "sells" the idea of what a library media center is and what a library media center can be to all patrons who walk through its doors. How can library media specialists break up and shake up the ruts that both library media specialists and patrons sometimes fall prey to when interacting with library media center materials so that true personal and educational growth can occur? The key is communication. This article discusses some rut-busting ideas and tips on how to inject life into a lifeless library.